shopify/%discount optimisation

Find the smallest discount that still converts.

The minimum discount that converts each customer, so you stop giving margin to people who would have paid full price.

live template · free to try
discount_opt.solvesolved
smallest converting discount
0%
margin saved
+0.0%
sweet spot
[✓] converts at lowest margin cost
Why a generic flow isn't enoughA / the problem >>>

Blanket codes are easy and expensive. A flat 20% gives margin away to ready buyers and under-discounts the hesitant ones. You've no defensible way to set the number per customer.

From store data to actionB / how it fits >>>
// you feed it

Shopify transaction history, customer attributes, and your margin floors.

// it decides

It models each customer's response to price and finds the smallest converting discount within your rules.

// you get

A per-customer discount recommendation with the expected margin saved.

How it worksC / the model >>>
01

model the response

It learns how each customer responds to price, explained by the drivers of their sensitivity.

02

find the floor

The smallest discount that still converts, never below your margin floor.

03

issue the code

Generate per-customer or per-segment codes through Shopify.

What it runs onD / inputs >>>
[✓]Shopify transactions
[✓]Customer / segment attributes
[✓]Margin floors & caps
[✓]Discount history
What you walk away withE / outcomes >>>
12%typical converting discount, not 20
+9%margin saved vs blanket codes
per-customerthe right number, explained
Common questionsF / faq >>>
Other modelsG / more >>>

Turn it on for your store in minutes.

engine: online