The single highest-affinity next product for each customer, ranked and explained, so cross-sell feels personal instead of generic.
"Customers also bought" widgets show the same popular items to everyone. The recommendation isn't personal, isn't explained, and rarely reflects what this specific customer is most likely to add next.
Shopify order history, product catalogue, and customer behaviour.
It scores each customer-product pair for add-next affinity and picks the single best, explained.
One personalised recommendation per customer with the reason behind the match.
Every customer is scored against eligible products for add-next affinity.
Each customer gets the single highest-affinity product, no generic widget.
Surface in email, on-site, or post-purchase through Shopify.