Work the pipeline that will close.
Score and rank every lead and opportunity by conversion likelihood, with the reason for each, so reps spend their hours where the revenue actually is.
Reps work pipeline by recency or gut, not by likelihood. High-intent leads go cold while time gets spent on deals that were never going to close, because the scoring, if it exists, is a black box no rep trusts.
Your CRM pipeline, lead activity, and firmographics, whatever signals your conversions.
It scores conversion likelihood per lead and ranks the pipeline, explaining the top drivers for each.
A ranked pipeline with a likelihood and a reason per lead, so reps know who to call first and why.
score likelihood
Every lead and opportunity gets a conversion probability, explained by its own activity and attributes.
rank the pipeline
Leads are ordered by likelihood so reps work the highest-probability deals first.
show the reason
Each score names its top drivers, so reps trust the ranking and know how to approach the call.