One offer per customer. The one that pays.
For every customer, the single highest-value offer that still fits your spend, ranked by expected value, not by gut feel or last quarter's campaign.
Most cross-sell and upsell is one-size-fits-all: the same offer blasted to everyone, optimised for open rates instead of value. The high-intent customers get discounts they didn't need and the rest get noise.
Your offer catalogue with costs, plus customer history and the spend you've allocated to the campaign.
It estimates expected value per customer-offer pair and assigns the single best offer to each, within budget.
A per-customer offer assignment ranked by EV, with the reason each customer was matched to their offer.
score every pair
Each customer is scored against every eligible offer for expected value, explained per pair.
assign the best
Each customer gets the single highest-EV offer they're eligible for, no overlap, no waste.
fit the spend
The assignment is packed to your campaign budget, maximising total expected value.