The right price, customer by customer.
Find the price or discount that maximises margin for each customer, inside the rules you set. No blanket discounting, no leaving money on the table.
Blanket discounts are easy and expensive. They give margin away to customers who would have paid full price and under-discount the ones on the fence. Most teams have no defensible way to set price per segment.
Transaction history, customer attributes, and your pricing rules: floors, caps, and the maximum discount you'll allow.
It models the response curve per customer and finds the margin-maximising price within your guardrails.
A recommended price or discount per customer, with the expected margin lift and the reason behind it.
model the curve
It learns how each segment responds to price, explained by the features that drive sensitivity.
respect the rules
Recommendations stay inside your floors, caps, and maximum discount, never a price you can't honour.
rank by lift
Customers are ranked by margin opportunity so you act on the biggest wins first.